User Personas — Research Lab Templates
Turning research data into living artefacts for the team
These persona templates were designed during my time as a Senior UX Designer at dunnhumby. I collaborated closely with the UX Researcher to examine and collate user research data, then designed the templates to use as posters in the user research lab.
The goal was to create highly visual, accessible persona artefacts that could live on the walls of the research lab — keeping user context front of mind for anyone walking through, and giving the product team a constant, tangible reminder of who they were designing for.
User insights existed in reports — but not in the room where decisions were made
dunnhumby had a wealth of user research data, but it was largely locked away in documents and reports that the broader product and design team didn't engage with day-to-day. There was no visual, accessible representation of the user in the physical workspace.
The research lab needed artefacts that could make user personas feel real, human, and memorable — not just another slide deck to scroll past.
From research data to poster-ready design
- Worked with the UX Researcher to examine and synthesise research data into distinct, meaningful persona profiles
- Designed a poster template format that balanced rich detail with visual clarity — readable at a glance from across the research lab
- Included key persona attributes: goals, frustrations, behaviours, mental models, and a memorable name and visual identity for each
- Created multiple persona templates to represent the diversity of the dunnhumby user base
- Designed specifically for print-at-scale use in the research lab, ensuring the layout worked as large-format posters
Personas that lived in the room and shaped decisions
The finished persona posters were printed and displayed in the dunnhumby user research lab, giving the team a constant, visible reminder of the real people they were designing for. The templates became reusable assets that could be updated as new research emerged.