Allison Arden Asbury
Senior UX / Product Designer
Senior UX/Product Designer with 10+ years of end-to-end design experience creating products people enjoy using. Currently leading UX for AI-powered enterprise features at Workday VNDLY, designing systems that surface trust, transparency, and intelligent automation within complex workflows. Passionate about translating emerging model capabilities into interfaces that are intuitive, honest, and genuinely useful. Rapid prototyper using HTML/CSS/JS; comfortable with ambiguity and highly cross-functional.
Work Experience
Sep 2023 – Present
Boulder, CO
Senior UX Designer
Workday VNDLY
- Lead end-to-end UX for AI-powered features across VNDLY's enterprise vendor management platform, specializing in Human-AI Interaction design for agentic and conversational workflows.
- Designed the Contingent Sourcing Agent (CSA), an AI agentic workflow that automates vendor sourcing — building explainable-AI patterns, candidate grading, and worker-redeployment flows that turned an opaque recommendation engine into a system users could understand, trust, and act on.
- Shaped the AI North Star vision, an Actions Engine prototype demonstrating intelligent automation and decision support, used to align engineering and product leadership around a multi-quarter roadmap for agentic features.
- Designed Customize List View and Split List, two interaction patterns giving users granular control over how vendor and candidate data is viewed, sorted, and compared side-by-side — reducing context-switching in high-density enterprise data workflows.
- Championed AI prototyping tools (e.g., Lovable) to move from concept to interactive prototype in days rather than weeks, accelerating stakeholder alignment on emerging AI capabilities.
- Led usability testing for Early Adopter programs; iterated on AI features based on real-world customer feedback in partnership with PMs, engineers, and researchers.
Technologies
Mar 2022 – Sep 2023
Denver, CO
Senior Experience Design Consultant
Salesforce
- Led strategic UX consultations with enterprise clients, translating ambiguous business challenges into research-backed Salesforce solutions that drove digital transformation and user adoption across industries.
- Designed APEX Envision, role-specific future-vision homepages for three Farmers Insurance agent types; usability testing showed the redesign lifted the System Usability Scale score from 26 to 78 — 10 points above industry average — before a line of code was written.
- Led persona development and Jobs-to-be-Done mapping for GM OnStar's contact center transformation; synthesized 26 stakeholder interviews across 3 global locations to consolidate 4 overlapping advisor roles into 2, directly informing workforce and tooling decisions.
- Mentored junior designers; championed data-driven design by converting customer satisfaction trends into product feedback and roadmap influence.
Technologies
Oct 2021 – Mar 2022
Denver, CO
Lead Experience Designer
Ogilvy Denver
- Led cross-functional teams through full UX cycles for enterprise clients, redesigning internal tools and systems to cut friction and lift productivity for daily users.
- Served as primary client contact; led workshops, presented to C-suite stakeholders, and shaped strategic visions and design roadmaps alongside Engagement Managers.
Technologies
May 2021 – Oct 2021
Denver, CO
UX Design Lead
MediaNews Group
- Led navigation redesign across a major regional news portfolio (The Denver Post and affiliated sites), using SUS testing, GA analytics, and subscriber research to prioritize and simplify a sprawling nav structure into a modern, subsite-branded system.
- Designed user journeys, paywall UX, and engagement flows; partnered closely with development teams to ship intuitive subscription experiences that supported the publication's digital revenue goals.
Technologies
Jun 2019 – May 2021
London, UK
UX Design Manager & Senior UI/UX Designer
dunnhumby
- Managed a UX design team at a global data science company; led roadmap planning, workload management, and grew UX maturity across the organization.
- Led the CDT (Customer Decision Tree) UI redesign, rebuilding the full interactive component system for a core data-visualization product during a platform re-architecture off Flash.
- Redesigned the Range functionality within the recommendations engine — a data-table interaction so cumbersome that users had abandoned it for Excel — resolving 6 complex interaction states through a month of research and an all-day cross-functional workshop, restoring the tool to daily use.
- Designed a research-led dashboard concept demonstrating how customized views could improve user self-sufficiency, shaping future-vision conversations with stakeholders.
- Created a 4-piece branded empty-state illustration system (error, no-results, no-data, upload prompt) adopted into the core design library.
- Partnered with the UX Researcher to synthesize data into poster-format persona templates for the dunnhumby user research lab.
Technologies
May 2016 – May 2019
London, UK
Interactive Designer: UX & UI
Blackbaud Europe
- Designed and built 6 fundraising and virtual event websites for non-profit clients — including Shelter, CALM, Teenage Cancer Trust, Children with Cancer UK, Orbis, and LSBU — integrating with JustGiving, everydayhero, and TeamRaiser.
- Managed client relationships, scoped projects, and delivered front-end builds on tight fundraising-campaign timelines.
Technologies
Jul 2014 – Jun 2016
Austin, TX
UX Design & Front-End Consultant
Blackbaud
- Onboarded enterprise clients onto Luminate Online and TeamRaiser, designed and built HTML emails, and delivered UX best-practice consultancy via client-facing webinars.
Technologies
Education
2010 – 2014
B.J. Journalism — Copy Editing & Design
University of Texas, Austin
Certifications
Current
Salesforce Certified UX Designer
Salesforce
Current
Salesforce Certified Administrator
Salesforce
Skills
Specializations
Research & Process
Tools
Languages
Other
Years of Experience